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Leading Industry Experts Discuss the Value of Distribution in Distributing Wisdom Episode 3


The third episode of Avnet’s Distributing Wisdom podcast is now available: Industry experts agree: distribution is at an inflection point.

The third episode in Avnet’s first season of Distributing Wisdom features DeAnna Norman, Avnet Territory Sales Manager, with Barb Jorgensen, Editor-in-Chief of EPSNews, and Craig Conrad, Texas A&M Senior Lecturer and former leader of various distribution industry organizations and events. Together the host and guests share their honest perspective on the challenges and opportunities facing the distribution industry today. They tackle the difficult issues, from inventory practices to margins to the new trend of "customers without a supply chain." They also discuss what distribution leaders can learn from other industries to deliver even more value, and what young professionals just entering the industry should focus on.

Combining the voices of top suppliers and industry experts, and building on its 100 years of experience, Avnet’s inaugural season of Distributing Wisdom podcast examines ongoing technological change and innovation. New episodes will launch regularly throughout the summer and fall of 2021 and are available online at, or wherever podcasts are found.


About Avnet
As a leading global technology distributor and solutions provider, Avnet has served customers’ evolving needs for an entire century. We support customers at each stage of a product’s lifecycle, from idea to design and from prototype to production. Our unique position at the center of the technology value chain enables us to accelerate the design and supply stages of product development so customers can realize revenue faster. Decade after decade, Avnet helps its customers and suppliers around the world realize the transformative possibilities of technology. Learn more about Avnet at


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