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Mindware Joins Avnet IoTConnect Partner Program to Bring IoT Solutions to the Middle East and North Africa


Leading global technology solutions provider Avnet (Nasdaq: AVT) and Mindware, a leading value-added distributor (VAD), are partnering to bring Avnet’s IoTConnect® Partner Program to the Middle East and North Africa (MENA). Mindware will leverage the program, part of Avnet’s IoTConnect Solutions Suite, to drive digital transformation initiatives of partners and customers and contribute to successful IoT project implementations across the region.   

“Mindware will be a strong ally going forward providing access to Avnet’s IoTConnect solutions across the MENA region,” said Hari Kalyanaraman, Director, Product Management at Avnet. “This enables Avnet to expand our market and geographic reach while bringing new IoT technology capabilities to companies looking for scalable cost-effective solutions.”

Besides having a wide network of regional resellers and system integrators that helps with market penetration, Mindware adds significant value to its channel ecosystem through its vast and diversified solutions team, comprising an active and highly qualified base of solutions and IT architects. Partners benefit from Mindware’s expert resources to speed time to market and reduce cost.

“IoT is a big focus area for Mindware going forward, considering the fact that it is a powerful agent to accelerate the pace of digital transformation. We have identified Avnet as one of the key vendors in this space as it offers comprehensive IoT capabilities through one partner. The company helps customers in the early stages from component sourcing to hardware design and production. Additionally, with its IoTConnect Platform, it seamlessly connects devices to the cloud and generates insights through apps and AI. With this new partnership, customers can now rely on Avnet and Mindware for end-to-end capabilities to deliver actionable business insights. We are excited to collaborate with Avnet, which helps us diversify our IoT portfolio and introduce new and innovative technologies into the region,” says Philippe Jarre, CEO of Mindware.

Both Avnet and Mindware closely collaborate with Microsoft and leverage its secure cloud computing services, Azure, AI and IoT capabilities. This makes the Avnet-Mindware partnership even stronger. Avnet's IoTConnect Platform optimizes Microsoft’s Azure IoT suite, which provides secure and scalable infrastructure and open edge-to-cloud IoT solutions including storage, compute and microservices of stream units, data and AI services that connect, monitor, and control billions of IoT assets. It also includes security and operating systems for devices and equipment, along with data and analytics that help businesses to build, deploy, and manage IoT applications. Mindware was the first VAD to distribute of Microsoft products in the Middle East.

“We are delighted to see Avnet and Mindware coming together to further enhance and enable highly secure Microsoft Azure IoT applications and solutions across the Middle East and North Africa. The explosion of data and devices has changed the way we collect and analyze data – and how we think about security. We look forward to building on our collective knowledge and expertise to further enhance our broad portfolio of capabilities and unlock customer value through innovation,” said Bruno Delamarre, general manager, One Commercial Partner, Microsoft Middle East & Africa. 

Avnet’s IoTConnect Partner Program enables system integrators and original equipment manufacturers to build new solutions and service models for their practice. It enables developers to enhance these solutions with Avnet’s smart applications, access devices certified for use on the IoTConnect Platform and enjoy easier proof-of-concept deployment. Participants in the program can leverage proven applications in combination with Avnet’s extensive ecosystem of experts to accelerate and scale their IoT solution development.   

More information on the Avnet IoTConnect Partner Program can be found here. 

About Mindware

As one of the leading distributors of the finest IT products in the Middle East and Africa, Mindware's extensive portfolio includes top-class global brands reaching out to over 3,000 resellers. Mindware’s comprehensive offering includes a selection of infrastructure, networking, security and storage leading brands. As part of its VAD methodology, Mindware also offers supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools and multiple channel-enabling programs. Headquartered in Dubai, UAE, since 1991, Mindware has been uncompromisingly serving its customers for more than three decades. |

About Avnet

Avnet is a global technology solutions provider with an extensive ecosystem delivering design, product, marketing and supply chain expertise for customers at every stage of the product lifecycle. We transform ideas into intelligent solutions, reducing the time, cost and complexities of bringing products to market. For nearly a century, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Learn more about Avnet at 

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft opened its Dubai-based headquarters in 1991, which, today, oversees operations across the region.

Learn more about Microsoft at






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