Avnet (NYSE: AVT),
a leading global technology distributor, and Xilinx, Inc., the leading
provider of All Programmable products, today announced a renewed
commitment to their successful Primary Global Channel relationship of 31
consecutive years and wider distribution of Xilinx’s All Programmable
products. The expansion of the relationship includes additional
investment in technical selling resources worldwide; an entry into
Avnet’s design and supply chain ecosystem; plus access to Avnet’s
EMEA-based specialist semiconductor distribution arm, EBV Elektronik –
all of which strengthen the long-standing relationship.
The mutual renewal and deepened relationship with Avnet, which now spans
31 of the 33 years Xilinx has been in business, is underscored by these
new benefits for customers:
-
Additional resource investment and customer solution provisioning
-
Significantly more technical resources across all of Avnet’s global
regions
-
Two-channel distribution strategy to compete effectively against other
programmable logic architectures in EMEA
-
Full access to Avnet’s design chain and supply chain ecosystem – Hackster.io,
Premier
Farnell, and MakerSource
- to identify new customer types, understand their requirements, and
provide Xilinx and Avnet high-value solutions across the entrepreneur
to enterprise market continuum
-
Pair Xilinx products and solutions with Avnet’s other leading supplier
partner product portfolios creating even higher value and more
comprehensive solutions offerings for customers with earlier entry
into the design process
-
New access to Avnet’s demand generation powerhouse EBV business
“This announcement demonstrates the strength of Avnet’s commitment to
our partnership with Xilinx, and to our global customers, by providing
the resources they need to accelerate time-to-market and move new
designs seamlessly from prototype through to volume production,” said
Avnet CEO William
Amelio. “The unprecedented relationship between Avnet and Xilinx
continues to set the industry standard for truly synergistic technical
collaboration and first-class customer support. We help customers around
the world guide today’s ideas into tomorrow’s technology.”
“We value the long-standing relationship with Avnet and the critical
role they have played in deploying Xilinx technology across a wide range
of markets. The expansion of our global partnership is a testament of
our long-term commitment, enabling a deeper engagement between our
companies and our customers,” said Krishna Rangasayee, executive vice
president of global sales at Xilinx. “The addition of EBV is strategic
to our business growth, and the significant investment in resources
across the geographies will enable more customers to realize the full
potential and unique capabilities of Xilinx products.”
Beginning July 1, 2017, the EBV
Elektronik line card will be expanded to sell and support Xilinx
solutions to diverse customers in fast-growing market segments
including: artificial intelligence, autonomous vehicles, cloud
computing, embedded vision, Industrial Internet of Things (IIoT) and 5G. Avnet
Silica, also based in EMEA, will continue to distribute Xilinx
solutions, furthering the benefits for Avnet’s customers.
Xilinx
is the world’s leading provider of programmable platforms, with nearly
51 percent market segment share* and $2.31 billion in revenues in
calendar year 2016. EBV Elektronik, Europe’s leading semiconductor
distribution specialist, operates across 64 offices in 29 countries
throughout Europe as well as in Israel and South Africa. EBV maintains a
staff of 263 technical sales specialists and 128 continuously trained
application engineers.
“We are seeing a growing number of customers choosing to deploy hardware
and software ‘all programmable’ technology to create highly
differentiated and flexible systems, with significant advantages in
performance, power, and connectivity. Applications span an increasingly
wide range of intelligent edge-to-cloud applications,” said Slobodan
Puljarevic, president, EBV Elektronik. “At the same time, continued
supplier consolidation is leaving gaps in regional technology
ecosystems, sometimes limiting customers’ component options. We now have
the opportunity to ensure that our programmable logic and SoC customer
base has access to Xilinx’s industry-leading All Programmable product
portfolio.”
For more information on the full portfolio of Xilinx products and
solutions available from Avnet, click here.
Visit www.zedboard.org
for documentation, reference designs and training material for Zynq
MPSoC and SOC-based kits, including ZedBoard, MicroZed™,
PicoZed™ and UltraZed™.
Click
to tweet: 31 years and stronger than ever; @Avnet @XilinxInc
recommit to Primary Global Channel Partner relationship http://bit.ly/1ll33LR
Follow Avnet on Twitter: @Avnet
Connect
with Avnet on LinkedIn: http://www.linkedin.com/company/avnet
Connect
with Avnet on Facebook: http://www.facebook.com/AvnetInc
* Gartner report March 2017
All brands and trade names are trademarks or registered trademarks,
and are the properties of their respective owners. Avnet disclaims any
proprietary interest in marks other than its own.
About Avnet
From idea to design and from prototype to production, Avnet supports
customers at each stage of a product’s lifecycle. A comprehensive
portfolio of design and supply chain services makes Avnet the go-to
guide for innovators who set the pace for technological change. For
nearly a century, Avnet has helped its customers and suppliers around
the world realize the transformative possibilities of technology. Learn
more about Avnet at: www.avnet.com.
Avnet
Maureen O’Leary
480-643-7499
Maureen.OLeary@avnet.com
or
Avnet EMEA
Anja Woithe
+49 (0) 8121 774 459
Anja.woithe@avnet.eu
or
Xilinx
Silvia Gianelli
408-626-4328
silviag@xilinx.com