Avnet creates an ecosystem of highly skilled Business Partners specializing in data analytics for finance, insurance and retail industries
IBM World of Watson 2016 – Avnet,
Inc. (NYSE: AVT),
a leading global technology distributor, is accelerating the
capabilities of IBM Business Partners to provide industry-specific data
analytics solutions in the U.S. and Canada. Through a new initiative,
Avnet’s data analytics specialists will provide Business Partners with
training, pipeline development support, industry education, and pre- and
post-sales services across high-growth industries, such as finance,
insurance and retail. This initiative is designed to create an ecosystem
of highly skilled Business Partners, who will work collaboratively with
the IBM sales teams to meet the specialized needs of customers in these
industries.
“Traditionally, Business Partners have needed to make substantial
investments annually to secure their first industry analytics wins with
no guarantees of long-term success,” said Colin Blair, vice president of
data analytics and IOT solutions, Avnet Technology Solutions, Americas.
“Avnet’s new data analytics initiative is designed to reduce the time to
value for IBM Business Partners. Avnet is helping to reduce the risks
and costs associated with creating a data analytics practice. We are
giving IBM Business Partners access to the resources and connections
they need to help identify and close industry analytics sales quickly.”
Avnet’s initiative is designed to build upon IBM’s recently introduced
industry analytics solutions. These solutions feature pre-built
analytics capabilities that will make it easier and faster for Business
Partners to help companies across industries such as finance, insurance
and retail. Each solution includes pre-built predictive analytic
modeling patterns and interfaces for focused industry use cases. With
interactive and role-specific dashboards, Business Partners can help
their customers share predictive insights across teams and organizations
that can give them a deeper understanding of their customers, assets and
operations in order to make better decisions and act with greater speed
and fewer resources.
Through Avnet’s new data analytics initiative, Business Partners will
have access to:
-
Industry Analytics Training: in-depth sales and technical
training, along with the identification of specific sales
opportunities and defined next steps to advance the lead;
-
Pipeline Development: IBM workshops, digital marketing
programs, appointment setting campaigns, and face-to-face progression
events and executive briefings;
-
Pre-Sales Support: collaboration with Avnet and IBM to progress
opportunities, including demonstrations and proof-of-concept solution
designs; and
-
Post-Sales Support: implementation and expansion services
training and augmentation.
“Today, more than ever before, Business Partners require new skill sets
and access to resources to help their customers share predictive
insights across complex new markets,” said Michele Stern, vice
president, North America Business Partners, IBM. “Through Avnet’s
analytics initiative, IBM Business Partners receive data analytics
training and sales support in high-growth industries to develop new
industry-specific data analytics solutions to solve business problems
for mutual clients.”
Avnet’s approach to data analytics exemplifies how Avnet is helping
Business Partners excel through specialization while capitalizing on the
high-growth, next-generation technologies that are redefining the
future. In addition to data analytics, partners can leverage Avnet’s
in-depth expertise in complementary technology market segments,
including the cloud, cognitive computing, the data center, the internet
of things (IOT), mobility, security and enterprise networking.
“Avnet’s industry analytics initiative, as part of their larger
analytics specialist business unit strategy, will help us develop our
cognitive analytics practice and reduce time to market,” said Jon
Serafino, partner, Waypoint Consulting, a leading provider of business
intelligence and financial performance management solutions and an Avnet
partner. “Avnet has the foresight and expertise in this market, and they
are providing the support that partners such as Waypoint Consulting need
to be successful.”
To learn more about the initiative or how Avnet can help partners grow
their data analytics businesses, contact your Avnet representative.
Avnet at IBM World of Watson 2016
As part of their larger sponsorship, Avnet’s analytics specialists will
be attending IBM
World of Watson 2016 and available to discuss this initiative and
its go-to-market strategy.
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to tweet: @Avnet’s new initiative to help @IBMPartners reduce risks
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About Avnet, Inc.
From components to cloud and from design to disposal, Avnet, Inc. (NYSE: AVT)
accelerates the success of customers who build, sell and use technology
by providing a comprehensive portfolio of innovative products, services
and solutions. Avnet is a global company ranked on the FORTUNE 500 with
revenues of $26.2 billion for the fiscal year 2016. For more
information, visit www.avnet.com.
Brodeur Partners, for Avnet, Inc.
Marcia Chapman, +1-480-308-0284
mchapman@brodeur.com