Avnet,
Inc. (NYSE: AVT),
a leading global technology distributor, today announced the expansion
of its global franchise agreement with Cypress Semiconductor Corp. to
include the portfolio of their recently acquired wireless Internet of
Things (IOT) products.
Effective immediately, Avnet customers in the Americas, EMEA and Asia,
excluding Japan, will have access to the complete line of wireless
connectivity solutions from Cypress, including Wi-Fi, Bluetooth®
and ZigBee® IOT product lines and intellectual property, as
well as the WICED® (Wireless Internet Connectivity for
Embedded Devices) brand and developer ecosystem. This addition to the
Cypress IOT product portfolio enables cloud and smartphone connectivity,
smart sensors, automotive communication and media streaming.
“Integrating wireless technology into new or legacy applications is
complex and time consuming. Avnet can make it easier. Having access to
the robust developer ecosystem for MCUs, systems-on-chip, wireless
connectivity, modules and memories now available from Cypress will be of
tremendous value to our customers,” said Lynn Torrel, senior vice
president, semiconductor business development, worldwide, Avnet
Electronics Marketing. “In addition, Avnet’s technical experts are
well-versed in this technology, and can help developers quickly navigate
through the challenges that surround creating compelling wireless
solutions.”
“A key strategic component of Cypress’s acquisition of these wireless
IOT products is our ability to work with leading distribution partners
such as Avnet to bring these products to a wide range of customers
across multiple markets,” said Kamal Haddad, senior director of
worldwide distribution sales at Cypress. “The combination of our
state-of-the-art wireless radios and additional embedded systems
solutions, the easy-to-use WICED SDK and Avnet’s strong design team will
enable developers to build their innovative connected products and bring
them to market quickly.”
For more information on Cypress products available through Avnet,
including the WICED IOT family, please click here.
Click
to Tweet: Agreement with @CypressSemi gives @avnetdesignwire
customers global access to full #IOT product portfolio http://bit.ly/1ll33LR
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About Avnet, Inc.
From components to cloud and design to disposal, Avnet, Inc. (NYSE:AVT)
accelerates the success of customers who build, sell and use technology
globally by providing them with a comprehensive portfolio of innovative
products, services and solutions. Avnet is a Fortune 500 company with
revenues of $27.9 billion for the fiscal year 2015. For more
information, visit www.avnet.com.

Avnet Electronics Marketing
Sean Fanning, 480-643-7824
Senior VP, Marketing and Communications
Sean.Fanning@avnet.com