NYSE: AVT – Avnet Electronics Marketing has received the Web Marketing Association’s (WMA) Best Design Rich Media Online Campaign WebAward in 2008 for Behind the Wheel. Avnet received the award as part of the annual Internet Advertising Competition (IAC).
The WebAward IAC Awards were developed by WMA to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising – entries are judged on creativity, innovation, impact, design, copywriting and use of medium.
Behind the Wheel is an interactive online demo created to promote Avnet’s development boards and the Digital Video Surveillance Kit – a complete development platform created for engineers working on network and smart camera design applications.
The demo puts visitors in the driver’s seat as they navigate through a virtual 360 degree tour highlighting benefits, features and technical specifications. “Behind the Wheel was created by engineers for engineers and allows them to get a more dynamic overview of a kit than they could with a traditional data sheet or product brief. And, since it’s available on demand, it can be viewed at their convenience,” said Phil Gallagher, president of Avnet Electronics Marketing Americas.
Avnet creates Behind the Wheel demos for each new development board it releases, with several scheduled to debut between now and the end of May. This will bring the total of Behind the Wheel demos to nearly ten overall. For more information, please visit www.em.avnet.com/drc.
About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. (NYSE:AVT), a Fortune 500 company. Avnet Electronics Marketing serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's Web site is located at http://www.em.avnet.com.
About Avnet
Avnet, Inc. (NYSE:AVT) is one of the largest distributors of electronic components, computer products and technology services and solutions with more than 300 locations serving more than 70 countries worldwide. The company markets, distributes and optimizes the supply-chain and provides design-chain services for the products of the world's leading electronic component suppliers, enterprise computer manufacturers and embedded subsystem providers. Avnet brings a breadth and depth of capabilities, such as maximizing inventory efficiency, managing logistics, assembling products and providing engineering design assistance for its 100,000 customers, accelerating their growth through cost-effective, value-added services and solutions. For the fiscal year ended June 30, 2007, Avnet generated revenue of $15.68 billion. For more information, visit www.avnet.com.
Avnet Electronics Marketing
Jody Janusch LaRoque, Public Relations, 480-643-2547
jody.janusch@avnet.com