Avnet Electronics Marketing Implements Industry's First RosettaNet Automated Design Win Registration Processes

Monday, September 15, 2003 4:00 am MST



Public Company Information:

market not identified:
"Automating the design-win process using RosettaNet standards will enable National to conduct fast, error-free transactions while providing real-time visibility into the supply chain that will dramatically improve productivity"
PHOENIX--(BUSINESS WIRE)--Sept. 15, 2003--

  National Semiconductor and Avnet Electronics Marketing successfully exchange transactions using RosettaNet 5C Series PIPs  

Avnet Electronics Marketing (NYSE:AVT) has announced the successful implementation of RosettaNet's Partner Interface Processes(R) (PIPs(R)) 5C2, 5C3 and 5C4. National and Avnet have successfully begun exchanging design-win data using the new RosettaNet 5C series PIPs, which enable faster, more accurate tracking of designs using National's integrated circuits.

"The RosettaNet PIPs(R) implementation will clearly drive increased ease-of-doing-business between Avnet and National in the design space," said Andy Bryant, president of Avnet Electronics Marketing. "More importantly, this new seamless process will provide us with better visibility into critical information required to effectively support our customers' design activities, from tracking prototype requirements to avoiding potentially damaging EOL issues."

"Automating the design-win process using RosettaNet standards will enable National to conduct fast, error-free transactions while providing real-time visibility into the supply chain that will dramatically improve productivity," said Mike Glynn, director of information services, National. "We are excited to work with Avnet Electronics Marketing to lead our industry by implementing the first automated design-win protocols."

RosettaNet's Cluster 5, Marketing Information Management, focuses on design registration with suppliers, including requests for design-win registration at different phases of the design cycle and award of win based on predefined criteria. In addition to this implementation success, Avnet is working with other RosettaNet board members, including Motorola and Philips Semiconductor, to develop and validate phase two of the 5C series of PIPs. This important initiative helps both suppliers and distributors standardize processes and eliminate program alignment inefficiencies. By building an automated process, Avnet's suppliers and customers can streamline what is now a manual, labor-intensive and error-prone system.

"In driving this important phase of the Design Win Milestone Program initiative, Avnet and the other members of the validation team are helping automate and expedite data collection and sharing across the trading network, resulting in improved channel efficiency," said Jennifer Hamilton, CEO of RosettaNet. "Avnet's implementation with National Semiconductor further demonstrates the company's commitment to RosettaNet standards and ongoing leadership in the industry."

The 5C PIPs implemented with National Semiconductor include:

-- 5C2 - Request Design Registration. This is a bi-directional PIP whereby Avnet can request a design registration and receive a response from the supplier. This PIP also enables Avnet to provide the supplier with updates to the registration.

-- 5C3 - Create Design Win. Enables Avnet to communicate POS activity directly to the suppliers.

-- 5C4 - Distribute Registration Status. Enables suppliers to provide Avnet with updated registration status on a real-time basis.

RosettaNet's validation methodology mandates that PIPs run for 30 days in production using live business data to ensure functionality. The 5C series of PIPs are currently in validation and are projected to publish by mid-October 2003. It is expected that the RosettaNet 5C PIPs will be in place with other Avnet suppliers by the close of Q1, FY04.

About Avnet Electronics Marketing

Avnet Electronics Marketing is the largest operating group of Phoenix-based Avnet Inc. (NYSE:AVT), a Fortune 500 company with fiscal 2003 revenues of $9.05 billion, and one of the world's largest technology marketing, distribution and services companies. Avnet Electronics Marketing, Americas (EMA) serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in North America and Brazil through three focused business divisions, distributing electronic components from leading manufacturers and providing associated services. Avnet Cilicon focuses solely on semiconductors with dedicated channels to specific end-market segments; Avnet IP&E is the leading interconnect, passive and electromechanical components specialist; and Avnet Supply Chain Services provides end-to-end supply chain optimization programs. The company's Web site is located at

About RosettaNet

RosettaNet is a non-profit consortium dedicated to the collaborative development and rapid deployment of open Internet-based business standards that align processes within the global trading networks. More than 500 companies, representing more than $1 trillion in annual information technology, electronic components, semiconductor manufacturing and telecommunications revenues, currently participate in RosettaNet's standards development, strategy and implementation activities. Information on the consortium's worldwide activities in the Americas, Asia and Europe, and a complete list of partner companies, is available at RosettaNet is a subsidiary of the Uniform Code Council Inc. (UCC).


Avnet Electronics Marketing, Phoenix
Jennifer Read, 480-643-2931