To better serve its customers’ needs, Avnet has realigned its Avnet Integrated business unit into two entities and appointed new leaders to drive Avnet’s business strategy forward.
- Avnet Integrated remains a global Avnet business focused on server centric and workstation solutions. The group is now led by nineteen-year Avnet veteran Nicole Enright.
- Avnet Embedded will provide specific embedded solutions to customers of various sizes, from off-the-shelf products to completely tailor-made technology for specific solutions. Avnet Embedded is now led by Dr. Dominik Ressing.
“These changes reflect Avnet’s laser-focused efforts to provide customers the best available solutions, based on leading edge components from our suppliers,” said Mario Orlandi, President, Avnet Silica, Avnet Integrated and Avnet Embedded. “These two organizations are already changing the game for customers, getting their products to market faster and stronger.”
About Avnet Integrated
Avnet Integrated is the integration arm of Avnet Inc. and globally offers comprehensive systems integration, business and service solutions. Collaborating with the industry’s premier platform suppliers, Avnet Integrated helps customers optimize capital, accelerate sales and deliver on their brand experience, ultimately accelerating revenue and margin growth.
Nicole Enright, president of Avnet Integrated said: “We work with OEMs and ISVs to help them engineer, integrate, transact and deploy their solutions to market more quickly. This helps us enable our customers to focus on both their intellectual property development and accelerating sales growth, while we focus on everything else. Once their product is sold, we continue to support our customers with installation, post-sales services and eventually end of life asset disposition.”
Avnet Integrated has four locations in North America, one in EMEA and one in China to serve customers globally. “We own our integration centers,” explained Enright. “Which gives us complete control in supporting our customers. This is especially key in supporting global companies who design and build in all regions of the world.”
About Avnet Embedded
This newly realigned organization, headquartered in Germany but with campuses worldwide, will work closely with local sales organizations to provide value added services to customers wherever needed. Witekio, acquired by Avnet in 2019, will provide a range of software solutions under the Avnet Embedded brand while continuing to provide direct customer services under the Witekio name. Avnet’s award-winning range of embedded computer-on-modules under the MSC brand (formerly MSC Technologies) will continue to be designed and manufactured in-house by Avnet Embedded, working in close partnership with processor partners including Intel, NXP and AMD.
Dr. Dominik Ressing, VP, Avnet Embedded, said: “We already have a proven track record of providing world-class technology solutions for multinational OEMs under Avnet Integrated and – before that – the MSC Technologies brands. Now, as Avnet Embedded, we further improve our focus on providing such exceptional services. OEMs that want to accelerate product design, outsource elements of manufacturing or integration, or build whole new products, have a truly dedicated partner that they can depend on throughout the product lifecycle.”
For more information on Avnet Integrated visit www.avnet.com/integrated. To find out more about Avnet Embedded, explore the website at www.avnet.com/embedded.