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Avnet Technology Solutions, UK, Announces New Structure Following the Integration of Magirus

Avnet streamlines organisation structure to enhance customer focus and drive incremental business

Dec 13, 2012

Bracknell, UK -- Avnet Technology Solutions, the global IT solutions distribution leader and an operating group of Avnet, Inc. (NYSE: AVT), has announced its sales and marketing organisation structure in the UK following the integration of recently acquired Magirus.

The new structure is led by Sukh Rayat, senior vice president, north region and computer components and integrated solutions (CCIS). Rayat is supported by four sales directors with responsibility for a mix of technology, customer and vendor specific business units.

Laura Harman will continue as sales director for the independent software, networking and security and HP business units. In addition, she will be responsible for the mid-market, system integrators and strategic accounts business units.

Christian Curtis is promoted to sales director of the established IBM and Oracle business units. Curtis also heads up the fast growing services business unit. Services are increasingly important to Avnet business partners as a growth area. Having access to vendor specific services supported by Avnet technical skills plus a range of additional Avnet created services, such as a 24x7 support desk and IT estate management, provide important differentiators for business partners.

Joining from Magirus, Denise Bryant has been appointed to sales director of the open storage, EMC, NetApp, Hitachi Data Systems and Cisco business units. Bryant adds leadership skills and data centre expertise to a fast growth area of Avnet UK’s business.

David House completes the line-up of sales directors with responsibility for original equipment manufacturers (OEMs) and managed service providers (MSPs).

Linda Patterson will continue in her role as marketing director, responsible for driving market awareness of the Avnet brand and collaborating with the UK marketing teams to further increase solutions- and services-led demand generation activity.

Rayat commented, “With an increased focus on customer groups, solutions and services, this structure will drive more collaboration between business units as Avnet helps its business partners find opportunities to grow and move into new markets, such as those presented by cloud computing and infrastructure convergence. At the core of everything is the Avnet SolutionsPath™ methodology which gives our partners the knowledge, training, marketing and resources necessary to deliver solutions into high growth vertical markets and emerging technologies. With this structure we will significantly enhance our customer focus and engagement.”

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About Avnet Technology Solutions
As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver services, software and hardware solutions that address the business needs of their end-user customers locally and around the world. The group serves customers and suppliers in the Americas, Asia Pacific, and Europe, Middle East and Africa. It generated US $10.8 billion in annual revenue for fiscal year 2012. Avnet Technology Solutions is an operating group of Avnet, Inc. For more information, visit

About Avnet
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion. For more information, visit

Media Contact
Linda Patterson, Marketing Director
Avnet Technology Solutions
T: +44 (0)1344 662000